VALKYRIE STUDIOS
ABOUT VALKYRIE
We partner with marketing and enterprise leadership as a hands-on partner, leading the operational and organizational efforts that drive reorgs, MarTech investments, and growth initiatives from planning to execution. We lead with clarity, empathy, and accountability—ensuring teams stay aligned and are supported through change.
WHAT WE DO
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- Embedded Fractional Leadership
- Modernize Marketing Organizations
- Translate Strategy into Execution
- Reorg Teams for Mission Goals
BRING US IN WHEN
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- Change Has Outpaced Structure
- Execution Experiences Delays
- Tools That Exist Lack Adoption
- Leaders Need Implementation
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EXPERIENCED
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- 15+ Yrs. Leading Marketing PMOs
- Managed Teams of 30–200+
- $30M+ Marketing Portfolios
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CORE SERVICES
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- Marketing Operations Leadership
- Models & Marketing Systems
- Transformation & Execution
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STRATEGIC SOLUTIONS
MARKETING REORGANIZATION & DESIGN
Designing future-state operating models aligned with strategy.
Clarifying roles, responsibilities, and decision rights.
Resetting workflows and intake following reorgs.
Aligning governance with marketing, creative, and other enterprise teams.
Stabilizing execution during transitions.
SCALE & EXECUTION INFRASTRUCTURE
Designing future-state operating models aligned with strategy.
Clarifying roles, responsibilities, and decision rights.
Resetting workflows and intake following reorgs.
Aligning governance with marketing, creative, and other enterprise teams.
Stabilizing execution during transitions.
MARTECH ENABLEMENT & ADOPTION
Operationalizing MarTech within real workflows (AI, DAM, CRM, PMO tools).
Aligning tools to roles, governance, and ways of working.
Supporting rollout and adoption during change
Improving visibility, prioritization, and throughput.
Partnering across marketing, content creators, IT, and vendors.
MANAGEMENT STYLE
Senior, hands-on leadership grounded in trust and clarity.
Clear ownership of workstreams and outcomes.
Close partnership with teams and executive leadership.
Steady, thoughtful execution during periods of change.
RECENT WORK
INZIO EVOKE (2025)
A Data-driven Healthcare & Sciences Agency
Led a marketing organization through a global MarTech transformation, aligning operating models, workflows, governance, and cross-functional teams to support regulated content delivery and improve execution visibility and
OUR LEADERSHIP
VANESSA ROSSMAN
Vanessa Rossman is the managing partner of Valkyrie Studios. Vanessa is a global marketing operations leader with 15+ years of experience driving large-scale content initiatives, creating efficiency, and operatingmodel transformations across CPG, pharmaceutical, healthcare, financial services, and other regulated organizations. Vanessa is a recognized people-first leader known for building, mentoring, and scaling high-performance teams through periods of change.